TV / DIGITAL
Director, Production Sound, Editor
Advance Media New York • 2023
A series of short social media ads featuring real women sharing their experiences with menstrual cramps and how Control Menstrual Cramp Cream can help relieve menstrual pain. Filmed in a "Voice of the people" style, these ads aim to connect with the target audience through authentic experiences and humor.
Directed the creative vision, secured permits and locations, directed the on-location shoot in Nashville, recorded production sound, provided creative direction in post, and mixed the final audio to ensure a consistent and compelling narrative across all ads.